Niuer i s household name, especially in his home country of Taiwan, where everyone refers to him as the "Beauty King". The name "Niuer" has been voted #5 on the 2006 Taiwan yahoo top 10 shopping brand. surpassing some such as Sony, Apple, Tiffany & Co. and other well known international brands. In 2008-2010, the brand was favored by over a billion online users in China. For 3 consecutive years, it was given the award for " the most outstanding contribution to beauty" by SoGua, and it is the only beauty brand that has ever received an award for the "2009 Top 80 Most Celebrity Brands."