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Shu Uemura was started by a Japanese makeup artist based in Tokyo.The brand philosophy is health of the customers' skin should be the most important aspect of cosmetics. He believed in enhancing a subject's natural beauty, not artificially creating it using cosmtic products. Shu Uemura Cosmetics became a major force in the domestic and Japanese and international beauty market. Some of the star products of this line include "Shu Uemura Eyelash Curler" "cleansing oil" "natural brush" and "UV under base mousse".
SHU UEMURA
 
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