Achieve firm, supple skin that's overflowing with moisture.
Rapid absorption, instantly filling the skin with moisture.
B.A Lotion
40 years of research into firm skin. Firm, firm skin that locks in moisture throughout the entire skin*1.
B.A, POLA's flagship brand, has been dedicated to skin for 40 years, believing in the potential of people.
Since its inception, B.A has advocated the "Bioactive Theory" to unlock the innate potential of people, and has continued to propose new anti-aging care*2.
The seventh generation B.A is packed with new insights.




